You see it and hear it everywhere… T.V. & Radio commercials are asking you to follow them on Twitter or to become a fan on their Facebook page. What does this all mean? We are in an era of Inbound vs. Outbound Marketing. It’s now a consumer’s world (a permission based world) vs. Traditional (shove it down your throat) Marketing.
Consumers can now tune out the traditional marketing methods with devices like DVR’s or Caller ID. When a consumer is ready to make a purchase or look for information they turn to their computers. You see, the world has found new ways to communicate and the way we gather our information has forever changed.
Fortune 500 companies have always spent very large amounts of money pushing their products through outbound marketing techniques like: Inside Sales, Telemarketing, Print Advertising, Direct mail/email, Radio & TV ads. Now they are including Social Media in their marketing budgets.
- Outbound Marketing pushes out messages to consumers. People are getting better at blocking these messages.
- Inbound Marketing brings the consumer to you.
There are many experts (and I use that term loosely) that say Outbound Marketing is a thing of the past and the future is all Inbound Marketing. In my opinion, they are both necessary in today’s marketing efforts. Some of the techniques of traditional outbound marketing are being used less and inbound techniques are being used more and more. But if used properly, they can complement one another. As you see happening now!
So, Why is Social Media All The Rage? Because, Social Media is about being social, interactive, listening to what your peers have to say about a product, service or company. Social Media is a 2 way communication. Social Media will amplify your message and can do it in real time.
SOCIAL MEDIA DOES AND WILL GENERATE GREAT EXPOSURE BY BUILDING BRAND AWARENESS
INCREASES TRAFFIC TO YOUR WEBSITE
IMPROVES YOUR SEARCH RANKINGS
HELPS TO GENERATE QUALIFIED LEADS
Did you know that 71% of marketers using Social Media increased traffic to their website and 51% generated qualified leads’ and 42% improved their sales all through the use of Social Media (According to the Social Media Examiner 2011 Marketing Industry Report)