is it a good or bad practice?


Is your companies social sites being flooded with fake followers?

Did you hire a marketing agency to take care of your online presence and were impressed to see your social sites increase by hundreds maybe even thousands?

I see this all the time, so many marketing companies try to build up their portfolio with fake accounts or paid followers on their own social sites. What you need to be careful with is if your marketing agency is doing this with their own branding then be sure they will do it with your company’s branding as well.  More is NOT always good. They flood the accounts with fake profiles or purchased profiles to make the numbers look higher but in actuality it can hurt your branding more then help.

They go to sites like  http://www.buycheapfollowersfast.com/twitter/ or

There are hundreds of sites like the ones I mentioned above.


Fake Followers can do you more harm than good.

Fake Followers can do you more harm than good.


Focusing on those numbers, and the perceived popularity, can lead to some questionable practices.

Facebook and Twitter are constantly attempting to delete faulty accounts that are used for this type of manipulation, any attention that is gathered from these methods could be destroyed at any second.  It’s also important to realize the bad press and embarrassment that can result if your organization is discovered purchasing fake social media interactions. So, be careful how you spend your marketing dollars.

Here is an article by Forbes to help you build a following for your brand the right way.     “The right way to build your brand”

In my opinion, a lot of fake followers does not make for good marketing… or does it?   What are your thoughts?  Is it a good or bad practice?


Linkedin CHANGES coming to a profile near you….

ImageLINKEDIN just streamlined its look.

Here are some of the changes….

They place more emphasis on the photo –  now making it larger, spotlighting it.

So, be sure to make your pic look more like a professional looking head shot.

Another change is they added a contact button just below the photo and brief overview now making it easier to find your contact information which includes your websites, email, twitter handle, and phone number.


Within the grey area they condensed the information displayed giving more visibility to your “summary”  – key prime real estate. Now you really want to focus on your summary content to try and entice people to click the contact information button and give you a call.   Tell your story….

If you click on the edit button a drop down screen will appear allowing you to ask for recommendation,  change the language that your profile is in, share or export your profile to a pdf.

Seems that Linkedin made most of the changes in the top portion of your profile.

And from what I understand  there are more changes to take place in the near future – so stay on the lookout and if you see any of these changes take place let me know.  You may get them before I do…

www.linkedin.com/in/laurindahandlik  – feel free to stop by and check out my profile. Image

Making Social Media just a little bit easier with Management Tools

Making Social Media just a little bit easier with Management Tools

In today’s day and age all businesses need social media presence but how they can manage their social media while running their own business?
To have an effective social media strategy it requires time and the more time you put in the more return you will get. Your business can’t afford to not to have a social media plan in place. If you are not going to outsource to a social media marketing company, then you should know that there are many social media management tools that can help make it a little easier. For instance, you may have a facebook business page, a twitter account, and a linkedin account and you need to post on all the sites several times a day or week but don’t have the time to keep going in and out of each account so what do you do? Below is a list of a few of the more poplular social media management sites that allows you to post on one site while providing you the ability to send to several sites.

  1. Hootsuite: Hootsuite allows you to monitor and post to multiple social networks, including Facebook , Twitter & now Linkedin using the HootSuite dashboard. You can schedule when you want your posts to be sent (day and time) and to which site you wish to send it to. They offer a basic plan which is free but limited and the pro plan which is 5.99/mo. It is easy to set up and only takes a few minutes.
  2. Ping.fm: Ping.fm is a simple and FREE service that makes updating your social networks a snap! It pushes the update to a number of different social websites at once. This allows individuals using multiple social networks to update their status only once, without having to update it in all their social media individually. Ping.fm groups services into three categories – status updates, blogs, and micro-blogs – and updates can be sent to each group separately
  3. Sproutsocial: Sproutsocial integrates with Twitter, Facebook Fan Pages, LinkedIn, Foursquare, Gowalla and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that’s intuitive and easy to use. Their pricing goes from 9.00/mo. to 900.00/mo.
  4. Tweetdeck: Tweetdeck is a desktop application for Twitter, Facebook, Linkedin, Google Buzz, Foursquare , and MySpace (for the few of you left that still use it). As of May 25, 2011, TweetDeck was bought by Twitter.

Each Management Tool has a different feel.  You may want to play around with a couple to see which one or two works better for you.

If none of these feel right – Keep Searching.  There are many more out there to choose from.

Laurinda Handlik of NY Introductions (Social Media Marketer)

Articles of reference:

Social Media Management Tools Keep Updating: So Be Informed

Social Media Saturday: Management Tools


If you’re like me,  sitting for hours at a time behind your computer posting status updates, tweeting and, in my case, working on client’s accounts & taking webinar after webinar after webinar… It leaves little to no time for working out.  So, If you ask me is SOCIAL MEDIA FATTENING then I will clearly state YES! SOCIAL MEDIA IS FATTENING ;-)! (I have to blame something)

But, what is a person to do about that?  For me, I need to put my priorities in order.  I have always put the needs of others before my own.  Now that I am turning “50” this week – Wow, that’s a scary thought… 50 – what happened???  Just yesterday I was only 35 and I still feel 35.  People say I only look around 38 – 40 so when did 50 sneak up on me?  I am definitely not ready to be 50, but since it is here, I need to start making myself a priority.

Some people say that you can use Social Media to help you to lose weight by documenting your weight loss goals to your friends and followers.  I guess making them accountability partners.  Well, for me, that’s not happening.        

I guess I will continue to do the “Butt Squeezes” while I sit at my desk and will continue to “Suck in my Stomach” while I work.    haha – bet you’re all doing that now – a little butt squeeze – little tummy suck…

I would really love to hear some suggestions – let me know what works and doesn’t work for you?

I guess I can start by putting down the Chocolate Muffin!