The No No’s of Social Media


Let’s start with ENGAGEMENT…

You create a facebook business page. You enter all your company information, you post content then sign off.  The next day you sign on, post content and sign off again.  Meanwhile, people are responding to your posts but you are not there to reply.  What message are you really sending to your followers? …  For one you’re telling them that you really aren’t social; they aren’t worth a reply; or that you are too busy to be bothered.  Either way, it’s NOT helping you to brand yourself or your company product/service.  ENGAGEMENT is essential.  It’s not always about what you say or how you say it but how you make someone feel that leaves a lasting impression.

Self – Promoting

You do not want to self promote and annoy people.  Occasionally, it’s ok to post about your product/service.  You don’t want to come off like a pushy salesperson.  People will block, unfollow or unfriend you.  Promote others before yourself 10 – 1.

Sharing

Be careful what you share and with whom you share it.  You certainly do not want to share photos of you and your friends on a drinking binge especially if you are actively engaging in employment opportunities.  You may also want to be careful about letting the world now that you are going on vacation and that no one will be home for a week or two. When sharing content you must use common sense.

Reacting                        

Do not react with anger when someone posts something negative about your company’s product/service.  Instead, wait until your emotions subside and think how you can turn a negative into a positive. This is an opportunity for you to show great customer service. Take advantage of it.  You do not want to look confrontational besides it’s a fact that when you act out of anger your I.Q. drops.

Cross Linking

Please do not put your tweets to your facebook – it is quite annoying to the people that do not use twitter and see hashtags and @ signs popping on their facebook walls all the time.  You can add your facebook page to your twitter feed but keep in mind that twitter only allows 140 characters.

 

NY Introductions (Social Media Marketer) www.facebook.com/nyintroductions

www.linkedin.com/laurinda.handlik

www.twitter.com/laurindanyintro

More articles to read on the subject:

What Not to Do When Using Social Media for Business  

  5 Things You Should NOT Do On Social Media

http://computer.howstuffworks.com/internet/social-networking/information/10-things-you-should-not-share-on-social-networks.htm

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Do you donate?


There was a time in my life, not that long ago, that was the most humbling experience….

For years, I have helped raise funds or awareness about one charity or another.  Thankfully, throughout most of those years I have never had to be a recipient of any of them.  It always felt good to help others in need.  Well, here is my story…

My husband and I had made a decent living – over $165,000.00/yr.  After 15 yrs with a company and making a good salary my husband lost his job.  Shortly, before losing his job, we had invested in real estate… not a good move.  We lost everything!  So, here we were starting over from scratch but thankfully his job covered all our bills including the new ones created from lost investments.  There were no more vacations (not that we took many anyway) but now we couldn’t even if we wanted too.  We were now living week to week. Then one fretful day in August, my husband came home with 6 weeks severance pay and was told there was no more work.  He was told hopefully, things will change shortly and we can bring you back but until then you should maybe start looking for another job.

The cold reality set in – that we no longer had income and we no longer had money in the bank or IRA account.  Now, what do we do?   Finding another job was not so easy.  6 months later still no work and no money.  We were denied help through social services because they claimed he made too much money with his unemployment check – how do you figure? The unemployment only puts food on the table and gas in the car but no bills were getting paid and we were falling further and further behind.

Well, here is the real humbling part.  We were now 3 months or more behind most bills.  We humbly turned to the church. They not only helped us with some of our bills but provided us with much needed food so that we were able to use the money that we were spending in the grocery store to help pay other bills.

I couldn’t bring myself to go to the food pantry as I was used to giving not receiving. I found myself unable to stop the tears from flowing.  We were an average family that always paid our taxes, bills, and helped others.  We had kids like most families and now I couldn’t even afford gifts for the holidays.  I sat in my living room and cried about what we didn’t have or couldn’t do but yet I was happy to know that even though our system turned us away our very own church and local schools were willing to help.   I felt like a failure as a parent that we couldn’t provide for our children but as sad as it was I knew we weren’t alone.  There were many other families going through the same thing maybe even worse.

The reason I am telling this story is because I want to point out 2 things.

  •  Don’t be afraid to ask for help – go to your schools and local religious ministries – everything is confidential.
  •  Please do not donate expired goods – do not give to others what you yourself would not eat or use.  Remember, the receiving families of all you donate are already experiencing a sad reality and expired goods only makes them feel more worthless. Remember, that could be you or your children one day (hopefully not) but more than likely someone you know whether it be your next door neighbor, friend or co-worker is experiencing this.  It’s not something people brag about or even want you to know about.  So, please think twice before sending expired items.

A great lesson was learned through that experience and now when I donate, I do it with great pleasure and eagerness to know that a family out there is relying on my help.

May God watch over you as he is watching over me.

The Sounds of Silence of 9/11


The “Sounds of Silence” by Paul Simon sung on the 10th anniversary of 9/11.

The Sounds of Silence were anything but silent

On that fretful day of 9/11/2001 it was anything but silent.  As planes hit the towers, people screamed with fear as they ran for their lives. The sounds of silence was not to be heard.

The people only heard the sounds of glass shattering and the sounds of metal crushing but not to be heard were the sounds of silence.  For those who were blessed enough to escape the buildings heard the crumbling sounds of the twin towers falling like thunder on their heads but missing were the sounds of silence.

When the smoke cleared and the debris settled, people were left with the sounds of grief and the sounds of cries for missing loved ones and once again there were no sounds of silence.

As time goes by and we acknowledge this day as a day of remembrance images remain etched in our minds  never to be forgotten now within the sounds of silence.

GOD BLESS THIS COUNTRY AND ALL WHO LOST THEIR LIVES THEN AND NOW AS 9/11 continues ….

? WHY IS SOCIAL MEDIA ALL THE RAGE ?


You see it and hear it everywhere…  T.V. & Radio commercials are asking you to follow them on Twitter or to become a fan on their Facebook page.   What does this all mean?   We are in an era of Inbound vs. Outbound Marketing.  It’s now a consumer’s world (a permission based world) vs. Traditional (shove it down your throat) Marketing.

Consumers can now tune out the traditional marketing methods with devices like DVR’s or Caller ID.   When a consumer is ready to make a purchase or look for information they turn to their computers.  You see, the world has found new ways to communicate and the way we gather our information has forever changed.

Fortune 500 companies have always spent very large amounts of money pushing their products through outbound marketing techniques like: Inside Sales, Telemarketing, Print Advertising, Direct mail/email, Radio & TV ads.   Now they are including Social Media in their marketing budgets.

  • Outbound Marketing pushes out messages to consumers.  People are getting better at blocking these messages.
  • Inbound Marketing brings the consumer to you.

There are many experts (and I use that term loosely) that say Outbound Marketing is a thing of the past and the future is all Inbound Marketing.  In my opinion, they are both necessary in today’s marketing efforts.  Some of the techniques of traditional outbound marketing are being used less and inbound techniques are being used more and more.  But if used properly, they can complement one another.  As you see happening now!

So, Why is Social Media All The Rage?  Because, Social Media is about being social, interactive, listening to what your peers have to say about a product, service or company.  Social Media is a 2 way communication.   Social Media will amplify your message and can do it in real time.

—  SOCIAL MEDIA DOES AND WILL GENERATE GREAT EXPOSURE BY BUILDING BRAND AWARENESS

—  INCREASES TRAFFIC TO YOUR WEBSITE

—  IMPROVES YOUR SEARCH RANKINGS

—  HELPS TO GENERATE QUALIFIED LEADS

—  And more….

Did you know that 71% of marketers using Social Media increased traffic to their website and 51% generated qualified leads’ and 42% improved their sales all through the use of Social Media (According to the Social Media Examiner 2011 Marketing Industry Report)

Coming June 6th, 2011 – “LAUNCH” by Michael Stelzner


I recently received an email from from Michael Stelzner saying he had “BIG NEWS” and he was right –  This Monday, June 6th he will launch his new book  called “LAUNCH”  – In his book Launch, marketing expert Michael Stelzner reveals a formula that made him a millionaire in the Great Recession. He calls it the Elevation Principle: great content plus other people minus marketing messages equals growth. – listen to his video:

This book will show you how to:

  • Create highly sharable content that meets people’s needs
  • Identify and work with outside experts, many of whom will gladly promote your content
  • Attract and retain raving fans that will help your business grow
  • Creatively market and sell to people who will gladly purchase your products and services

Well, I will definitely be purchasing his book – why not learn from the best professionals out there!

Intro to Launch from Michael A. Stelzner on Vimeo.

Facebook Groups


Groups are a different than facebook pages.

To create a group you go to facebook.com/groups/create.php you fill in the necessary information about the type of group you want to make. Then decide if you want an open group for anyone on facebook to be a part of or a closed group for particular network of friends.  You can even make it a secret (invite only) group. When you add people to the group they are automatically considered a member of the group. If they do not want to be in the group then they need to go to the group and click on edit to remove themselves
.
Facebook Groups are more of a personal interaction. So when you post, it comes from you personally. Only personal profiles (people) can be in groups – Pages cannot communicate in groups

When you create a facebook business page the content you post on your page appears that it comes from the business page itself, so that content doesn’t have to be linked to you personally.

One major difference between groups and pages is that pages are indexed (recognized) by search engines like google while groups are not.

Risk Giving Advice


Do you RISK giving ADVICE even if it irritates the people you are giving it to? I guess we all have experienced giving and receiving unsolicited advice. I am sure we have, or most of have, used the phrase “A word to the wise” – I like adding to that every time I hear it – “A  Word to the wise is a waste – it’s the stupid one’s that need to hear it not the “wise” ones.” Now I hope you all know I am just kidding. In the end we can ALL use some words to the wise.

Advice… we often give it to our children. Isn’t that what we are supposed to do? But, yet often I hear from my oldest son, “I didn’t ask for your advice – I am not going to listen to it anyway.” Why is that? Why would my son not want to hear my advice? I don’t think it’s bad advice. It’s given out of love. So. what’s wrong with it?

We all still give it (advice or words to the wise) even if its unsolicited. Yet, so many people find it offensive. But how many times have we all done something stupid and wished someone would have warned us beforehand. Even if they had warned us, chances are we would have done it anyway.

We often ignore good advice but we still need to hear it sometimes more than once.

Should we still offer good advice even at the risk of irritating someone?  What are your thoughts?

EXCUSES


EXCUSES: “It is better to offer no excuse than a bad one.” We all make mistakes. The problem isn’t so much making the mistakes as to the lengths we go to defending them. Admit the mistake then move on…. to continue defending the original mistake only makes it worse and takes too much time and energy – spend the time more wisely by admitting fault and all the while keeping the other persons respect.